Prepare Your Launch Strategy

Here are 5 things every small business should do before launching a website:

1. Define your brand identity
   Your logo, color palette, and fonts set the tone for your entire business. Having a simple brand style guide makes your website feel professional and helps you stay consistent across social media, email, and print materials.

2. Gather quality visuals
   Good images make a big difference. Whether it’s photos of your products, your team, or even stock images that match your style, having consistent visuals helps create trust and connection with your audience.

3. Write clear, simple messaging
   Visitors should immediately understand who you are and what you offer. Make sure your homepage highlights your business name, your core services, and your main call-to-action (like Book Now or Shop the Collection).

4. Plan for SEO
   Think about what your audience might type into Google to find you — such as “affordable web design” or “local coffee shop near me.” Use these keywords in your page titles, descriptions, and headings so search engines can index your site properly.

5. Prepare your launch strategy
   Don’t just publish and wait for people to find you. Share your launch on social media, tell your email list, and consider offering a small promotion or giveaway to build excitement.

✨ Remember: your website doesn’t need to be perfect to launch. Start with the basics, focus on being clear and consistent, and you can refine and grow over time. If you’d like professional support with building or improving your website, Studio Hill Media is here to help. Contact us today.