How to Set Up Your Google Business Profile in 10 Minutes

If you’re a small business owner, one of the fastest ways to boost your online visibility is by setting up a Google Business Profile (GBP). It’s free, easy to do, and it helps customers find you on Google Search and Maps. Whether you’re a local shop or an online service provider, this step can make a huge difference in how clients discover your business.

In this guide, I’ll walk you through how to set up your profile in less than 10 minutes.

What Is a Google Business Profile?

A Google Business Profile is essentially your business’s “home base” on Google. When someone searches for your brand name or services you offer, your profile can show up with your:

• Business name

• Website link

• Services or products

• Reviews

• Contact info

• Photos

Think of it as your digital storefront on Google.

Why Your Business Needs One

Here’s why a GBP is non-negotiable in 2025:

• Local visibility: If someone searches “marketing near me” or “jewelry store in Ohio,” you can show up.

• Builds trust: Reviews add credibility fast.

• Boosts SEO: Even online-only businesses benefit, since Google recognizes GBP as a ranking signal.

Step-by-Step: How to Set Up Your Google Business Profile

Step 1: Go to Google Business Profile

• Head to google.com/business.

• Sign in with your Google account.

Step 2: Enter Your Business Name & Category

• Type in your exact business name.

• Choose the category that fits best (e.g., Marketing Agency for …, or Online Store for …).

Step 3: Add Your Location or Service Area

• If you have a storefront, add your physical address.

• If you’re online only (like many businesses), select “I deliver goods and services” and list your service areas (e.g., United States).

Step 4: Add Contact Details

• Website URL

• Phone number (optional but helpful)

• Business hours

Step 5: Verify Your Business

• Google will usually send a postcard with a code to your address OR offer phone/email verification.

• Once verified, your profile is live!

Tips to Optimize Your Profile (Beyond the Basics)

• Upload high quality photos (logo, products, behind-the-scenes).

• Write a keyword rich description that tells customers who you help.

• Post updates regularly. You can treat it like a mini social feed.

• Ask happy clients to leave reviews.

Final Thoughts

Setting up a Google Business Profile takes less than 10 minutes, but the long-term benefits are huge. From increased visibility to customer trust, it’s one of the best free marketing tools available.

If you’re feeling stuck or want a professional setup that truly reflects your brand, that’s where I come in. At Studio Hill Media, I help small businesses optimize their online presence with SEO, websites, and digital marketing strategies that actually work.

Work with me to get your Google Business Profile (and the rest of your online strategy) done right.