Project Title

Artisan Sourdough

Project Type

Small Business Website Homepage Concept

Project overview

A clean, conversion focused homepage website designed for a small batch in home micro bakery.

Goals

• Establish a strong brand identity with a custom website design

• Create a homepage structure that derives clear customer action

• Highlight menu visibility early in the user journey

• Make it easy for customers to view offers and place orders

• Incorporate FAQ and location sections to reduce friction

• Demonstrate mobile first layout strategy

The Result

• Clear conversion path from ordering online with clear order form

• Immediate product visibility above the fold

• Balanced brand storytelling with action oriented design

• Integrated FAQ section to address common questions

• Strong local SEO foundation with location + hours placement

• Cohesive typography and color system supporting brand tone

What I Did

• Developed full brand direction for a bakery website (tone, typography, color palette)

• Designed homepage layout with strategic section flow

• Wrote all homepage copy with conversion clarity in mind

• Structured menu preview and retail integration sections

• Implemented call to action hierarchy (View Menu, Order, FAQ, Our Story)

• Designed FAQ and location sections to reduce bounce rate

• Optimized for mobile responsiveness