Project Title

The Skin Study | Luxury Skin Care & Massage Therapy Spa

Project Type

Website Audit, SEO & Website Optimization

Refined the structure, navigation, typography, spacing, accessibility, and on-page SEO for a 12-page luxury skincare studio website after completing a comprehensive website audit. Improved the Squarespace SEO score from 48% to 100% while creating a more polished, cohesive, and user-friendly experience across both desktop and mobile devices.

What I Did

• Comprehensive website audit

• Navigation and site structure refinement

• On-page SEO optimization (SEO Score: 48% → 100%)

• Accessibility improvements

• Typography, spacing, and visual consistency enhancements

• Mobile and desktop usability refinements

• Conversion-focused recommendation

The Goal

Create a polished, intuitive website experience that reflects the studio’s luxury brand and makes it easy for potential clients to explore services and book with confidence.

The Result

A more streamlined and user-friendly website with improved navigation, stronger SEO foundations, and a refined digital experience that better reflects the quality of the brand.