Project Title

Service-Based Website Build

Project Type

Website Design · Squarespace

Project overview

A custom Squarespace website designed for a microblading artist to establish trust, streamline bookings, and create a calm, confidence-building client experience.

Goals

• Establish credibility for a new beauty business

• Clearly explain services and booking process

• Create a soft, approachable brand feel

The Result

A functional, professional website designed to guide visitors through services and booking with clarity and ease.

That’s all you need.

What I Did

• Website design & layout (Squarespace)

• Brand tone & messaging

• Service structure

• Booking flow optimization

What I’d Improve Today

• Introduce stronger visual hierarchy with left-aligned sections

• Reduce repetitive marketing copy

• Use more imagery-led sections with fewer text blocks

• Simplify service presentation for faster scanning

• Refine homepage flow to lead with outcomes, not slogans