Project Title

Whole Child Learning

Project Type

Social Media Launch Kit

Project overview

Whole Child Learning is a gentle tutoring and homeschool support program serving children and families. Inspired by nature-based, Waldorf-style education, the brand needed a warm, muted, and approachable social media presence that reflected it's calm, child-centered philosophy.

The goal was to build a cohesive, welcoming foundation that felt trustworthy to parents while staying aligned with the program’s nature-inspired aesthetic.

Goals

• Establish a cohesive, mission-aligned brand presence

• Create a warm and approachable tone for families

• Build a structured foundation for consistent posting

• Make it easy for parents to learn about services and inquire

The Result

• Fully Built and optimized Facebook Business Page

• Cohesive visual identity aligned with nature-inspired education

• Launch-ready content system with reusable templates

• Clear service listings and inquiry pathway

What I Did

• Selected muted, nature-inspired brand colors

• Chose font pairings to reflect a gentle, child centered tone

• Wrote bio and mission forward messaging

• Designed first pinned post

• Structured service listing and linked contact form

• Created 3 reusable Canva templates

• Developed a 2 week posting plan with strategic captions